Involve + Engage = Sustain is a column dedicated to providing you
with specific tools on community and parent engagement written by Becky
Wilson, our Community Engagement Specialist.
In our new Community Engagement Toolkit, GEAR UP
Coordinators are encouraged to ask partners to help “spread the word” about
GEAR UP, and the importance of going to college. In doing so, many potential partners have
access to local media (newspaper, radio and TV) and regularly use these media
to promote their business or group.
Asking them to share a portion of their regular advertising to support
GEAR UP can be an effective way to put your message in front of a large
audience. In return, whatever portion of
space/time is donated to support of GEAR UP is tax deductible.
For example: if your
local hardware store has a weekly ad in the paper, perhaps they can insert a
small (2” x 2”) GEAR UP logo & tagline.
If they advertise on radio, perhaps they could add a supportive GEAR UP
spot to rotate in with their regular radio ads.
Here is a sample of what a generic ad might sound like!
The partner could certainly ad a tag line: “brought to you
by Reedsport Ace Hardware”. I used to
work in mass media advertising, so I can help you with specifics if you would
like. Media can be easier than you
think!
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